To support the Southeast region following recent Hurricanes Helene and Milton, Amex Card Members nationwide will also be able to give back when they Shop Small on November 30th.
American Express today announced it will be ringing in the 15th annual Small Business Saturday on November 30, 2024, with activations in Charleston, South Carolina. It will also aid in the recovery of small businesses in the Southeast impacted by Hurricanes Helene and Milton through agiving pledge.
In Charleston, SC on November 30th, American Express will be hosting:
To support the Southeast region following recent Hurricanes Helene and Milton, Amex Card Members nationwide will also be able to give back when they Shop Small on November 30th. For every Card Member purchase made using an eligible Amex Card at a qualifying U.S. small business on Small Business Saturday, American Express will donate $1 to the U.S. Chamber of Commerce Foundation to go toward hurricane recovery efforts for impacted small businesses.1 You can learn more by visitingamericanexpress.com/SBS15.
This giving pledge builds on the company’s $5 million Small Business Hurricane Recovery grant commitment, in collaboration with the U.S. Chamber of Commerce Foundation. Applications for the first round of 1,000 grants will close on November 17th at 11:59 pm ET; eligible small businesses can applyhere.Additional funds raised through the giving pledge will support even more grants through the U.S. Chamber of Commerce Foundation for eligible small businesses in affected areas following Small Business Saturday.
“American Express founded Small Business Saturday in 2010, coming out of the US financial crisis, to help drive consumer spending at small businesses when they needed it most. Since then, the day has sparked a movement and truly made an impact, with consumers reporting spending over $200 billion at small businesses,” said Elizabeth Rutledge, Chief Marketing Officer, American Express. “We are celebrating 15 years of Small Business Saturday in a big way, all while continuing to meet the needs of small businesses.”
"Small businesses are a fundamental part of any community, big or small, but they are particularly important to a small town like the one I grew up in, They are the beating heart of the community, and I can’t wait to join American Express for its 15th Small Business Saturday to show how thankful I am for these local treasures,” said Noah Kahan. “From the studio where I recorded my first ever song to the place I got my first ever haircut, without these institutions my hometown wouldn’t feel like home at all."
Photo credit: Patrick McCormack
To spotlight the impact you make in your community when you Shop Small, American Express launched a new advertising campaign for the 15th Small Business Saturday. The first two ads - "Main Street Meetup” and “Skate Shop Skate Park” - are currently running across linear TV, connected TV, online video, social, audio, and out-of-home (OOH); the third ad is planned to debut this week and will call Amex Card Members to action through the November 30th giving pledge. You can view the adshere.
Amex will continue its presence in Charleston this holiday season as a presenting sponsor for a variety of holiday programming experiences, in partnership withBeemok Hospitality Collection (BHC).This includesLet It Snowand for American Express Card Members, theLet It Snow Flag Pole TerraceatThe Charleston Place.Card Members can enjoy theAmerican Express Holiday Lounge at the Riviera Theater,opening on December 6th and featuring complimentary gift wrap, holiday beverages, and light snacks.3 Amex will also be the presenting sponsor ofSkate the Stadium,where Card Members can receive a gift with their concessions purchase when they pay with their Card.4
American Express provides ongoing support to small businesses year-round through theShop Small Resource Hubwhere small business owners have access to free and ready-to-use marketing tools and resources to help them grow their business. For the 15th Small Business Saturday, American Express has launched adedicated pagewith a variety of educational and marketing resources to help businesses prepare for the day and beyond, including theBusiness Savings Suite,which provides savings on a range of business solutions all year long; this holiday season, it will feature curated offers to help businesses improve their marketing, including offers fromConstant Contact,MNTNandWeb.com.Amex will also be providing “I Shopped Small” stickers to participating small businesses across the U.S.5 so shoppers can proudly show their support; eligible small businesses can order free6 Shop Small signage7 for their storefronts, websites orsocial channels.
Business owners and small business Card Members will also be able to visitBusiness Class,the Amex platform with free educational resources and content that features dedicated articles and videos like theShop Small Academy,which helps business owners make the most of the day and beyond; additionally, they will have access to curatedShop Small Storiescelebrating 15 years of Small Business Saturday, told through the stories of 15 business owners and the impact the day has had on their business and community.
This year’s initiatives build on the powerful backing American Express provides small businesses and the company’s goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025.9 U.S. consumers can find American Express accepting independent retailers across the nation through theShop Small Map.If you are an eligible small business, please visitthis linkto ensure your listing on the Shop Small Map is active and accurate.
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